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Work Experience

O.C. Tanner                                                                                 June 2022 - Present

Salt Lake City, UT

  • Senior Copywriter: ​I helped create the brand and tone for our client's employee recognition programs. For most projects, I would be the lead writer depending on the size of the project and the timeline. My role included conceptualizing and writing for all of the assets needed for our programs such as posters, landing pages, program guides for leader and employees, email campaigns, video scripts and storyboards, eCards, reward cards, and awards. I've also incorporated more content strategy into my role to help make our assets more cohesive and purposeful, which ultimately helps clients achieve their recognition goals. As part of this process, I also participated in the design process and shared insights on the creative direction as a whole.

Pluralsight                                                                           October 2020 - June 2022

Draper, UT

  • Copywriter: ​Started off my time at Pluralsight by being lead copywriter for our top tech conferences: Pluralsight LIVE and Tech Skills Day–both with large international audiences that include executives and CEOs for enterprises across many different industries. I tackled all sorts of B2B and B2C projects including script writing, trade shows, government focused copy including agencies such as the Air Force, large form copy for web, social copy, and more.

Purple                                                                                 April 2018 - October 2020

Lehi, UT

  • Copywriter: ​I was brought on in time to help with Purple's brand refresh. There I wrote fun, creative, and purposeful copy to push the Purple brand for all social channels (Facebook, Instagram, Pinterest, and Snapchat), scriptwriting, email campaigns, website, digital/print ads, and more. Did constant research to keep up with social and technology trends in order to keep the brand relevant, entertaining, and knowledgable. When necessary, I helped with on-site photo and video shoots. It could range from helping set up camera and lighting equipment, to helping with the direction of the shoot, and being a secondary photographer for additional content.

Fluid Advertising                                                            January 2018 - March 2020

Bountiful, UT

  • Freelance Copywriter: ​Handled writing copy for ads, brochures, radio spots, PSA’s, articles, websites, press releases, business proposals, emails and other forms of advertising. Helped revise, edit and proofread content as needed or directed by clients until satisfaction was achieved. Helped create social content and copy for social media channels.​​

Freestyle Marketing Group                                                July 2018 - April 2018

Salt Lake City, UT

  • Associate Copywriter: Handled writing copy for ads, brochures, radio spots, PSAs, articles, websites, press releases, and other forms of advertising. Helped revise, edit and proofread content as needed or directed by clients until satisfaction was achieved. Helped create social content and copy for all of the social channels for each of our clients. I also ran both the newsletters and blogs for the clients that requested it. Whenever necessary, I pitched in on graphic design brainstorming and created designs if needed.

Tracy Aviary                                                                            April 2018 - July 2018

Salt Lake City, UT

  • Freelance Marketing Coordinator & Photographer: I came in while they were in-between marketing coordinators. I ​helped manage the social media account and did all of the copy writing, photography and created whatever content was necessary. Helped with any graphic design needs and ran most of the videography as well. I was essentially in charge of their marketing presence, website & newsletters. Also helped create a marketing strategy for each event which included: designs, budget, sponsors, music, and on-site activities.

Bigsley Event House                                                      June 2017 - January 2018

West Valley, UT

  • Social Media Specialist: Handled writing copy for all social posts for our events and sponsors nationally and in Canada. Managed all day-to-day social media engagements, developed contests, guerrilla marketing campaigns, and other follower-building ideas & incorporated all marketing and sponsor needs into our social media strategy. Measured and analyzed metrics for our social posts. Ran the national blog for the company as well.​

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  • Weekly would have an audience reach of 1.5 million people on the U.S. Facebook page alone for The Color Run​​

AdThing                                                                       August 2014 - June 2017

Salt Lake City, UT

  • Copywriter: Handled writing copy for ads, brochures, radio spots, PSA’s, articles, websites, commercials, and other forms of advertising. Helped revise, edit and proofread content as needed or directed by clients until satisfaction was achieved. Doing thorough research to make client’s wants and needs reality and constantly brainstorming on how to improve ourselves, our agency, and projects

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Fusion 360                                                                  January 2016 - May 2016

Salt Lake City, UT

  • Copywriter & Events Manager: Part of team to where we created and ran a fully functioning ‘no texting and driving’ social media campaign for Robert J. Debry. Multiple social media sites were ran such as Facebook, Instagram, and Twitter. Came up with creative copy for signs, banners, social media postings, and scripts for PSAs. Also created events that’ll produce great content for social media channels and followed through on location to put events into action

Check back soon
Once posts are published, you’ll see them here.

Education

University of Utah                                                   Fall 2014 - Spring 2017

  • Bachelor's Degree in Strategic Communications and a Minor in Arts Technology

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Salt Lake Community College                                   Fall 2011 - Spring 2014

  • Associates Degree in General Studies

Skills & Achievements

  • Bilingual: Speak fluent Spanish and English, completed 2 years of French and a year of Mandarin Chinese

 

  • Created Marketing and Advertising campaigns for Dew Tour and its Representatives

 

  • Participated in DECA leadership program and became DECA officer for Bountiful High School

 

  • Created Social Media and Commencment Campaigns for the University of Utah

 

  • Plenty of experience with Adobe programs such as: After Effects, Premiere Pro, Illustrator, Photoshop, & Bridge

 

  • Familiar with using a green screen and keying footage

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  • Familiar with Facebook Advertising, Power-editor, Twitter advertising, MailChimp & Wordpress 

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  • Part of the Dean's list in Spring 2016 and invited to become member of Golden Key International Honour Society

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  • Comfortable writing press releases, doing television & radio show interviews, and handling negative PR situations​

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